Logo Design

Colour

While it is important to think about the message of your logo, colour choice is also a component worth considering about. Most consumers remember brands through the colour of their logos. Each colour represents a different character; some are aggressive, while others would like to evoke trustworthiness and stability. As such, in conceptualizing your logo design it would be helpful to  give considerable amount of time in deciding which colour your brand logo should take.

Font

Font, also known as typeface, is another element to consider in putting together your brand logo. It would be helpful to ask you and your brand team several questions to help you choose your brand logo’s font:

  • What is the “feel” or “personality of your brand?
  • Will your logo’s font blend well visually with the rest of your brand and marketing tools?
  • Will your brand logo look well in different media, sizes, and colors?
  • Is your brand logo easy to read?

These questions will help you decide which font type to choose for your brand logo.

Wordmark / Brand

Also important in putting together you brand logo is deciding to use a symbol, text, or a combination of both to represent your brand. A wordmark might be your brand’s actual name, an abbreviation, or initials of your company. A brandmark, on the other hand, may be a symbol or a photo that would represent you. For the longest time, the check mark has always been associated with the Nike brand; and whether it is on a pair of shoes or a pair of socks, a check mark will always register to consumers as Nike. A word of caution, though, when deciding on the aspect of your brand logo, make sure it does not look too cluttered just because you want you want your logo to say a lot about your brand.

Conceptualizing your brand logo is a crucial step in introducing your brand. As such, it would be helpful to take the above elements into consideration. Bringing your vision of your brand logo also means working with a graphic design company who also values these elements and very well understands the kind of message you would like your brand logo to evoke. Dee Creative Design specializes in bringing your brand logo to life. The company’s extensive portfolio shows its knowledge about graphic design. Working with Dee Creative Design allows you to have control over the creation of your brand logo while they use their resources and expertise to help you achieve your brand goals.